Aubrey Marcus (@AubreyMarcus) is the founder of Onnit, a sports nutrition company that has gone from 0 to $28 million in 5 years. Their philosophy is "total human optimization." Onnit also produces foods, apparel, and incredibly unique fitness equipment. We discuss how the brand got started, how they differentiate in an ultra-competitive market, and Aubrey's pursuit of living an inspired life.
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